5 Internet marketing trends that are sure to shine in 2018


By: Mahmoud Mohamed

1. Video Marketing
Video is the rising star in internet marketing, 70% of internet traffic will be driven by videos in 2018. The average click through rate is 184% higher than other digital formats. Leading to increase Video marketing on Facebook and Twitter price. Because people prefer videos, as it create better connection and engagement. The average click through rate is 184% higher than other digital formats.

2. Better SEO
SEO and search engines are directly proportional and becoming more intelligent every year.  SEO can differentiate patterns and make stronger prediction. SEO focus on the quality of content, moreover will not focus only on search engines, but also to assistance services like Siri.

3. Mobile Domination
Mobile will continue to dominate desktop as search engines will prefer mobile friendly websites. More than 50% of emails are accessed on mobile phones. Therefore, content designed for mobile screens will carry more weight and only websites with mobile friendly design will be acceptable.

4. Virtual Reality(VR) & Wearables
VR technologies are jumping on the tech scene like VR wear. Marketers are using these technologies to encounter interactive advertisements, as more VR technologies are coming. VR will create horizons in internet marketing.

5. Large Investments
Investments are increasing in internet marketing, which will shift marketing budget to internet marketing. Internet marketing posses’ various advantages. Internet marketing is the most diverse and widespread platform, including vast number of tools like email, newspaper, videos, and social media. Internet marketing is creating a competition between corporates in creating stronger campaigns. Consequently, shift marketing budget to internet marketing.

Online marketing is a race with no end. One thing leads to another, and you use the best  you get. Those who were late to the hot trends, lag far behind. Make 2018 the year that you up your marketing game and make your website a total success.

Reference

https://devrix.com/tutorial/5-rising-internet-marketing-trends-2018/

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