MDJG Marketing Group

By: Mahmoud Mohamed The internet changed business promoting and building. Internet provide access to rich and more potential resources, which offers opportunities in expansion and reducing expenses. there are a online marketing strategies needed in starting business. Strategies should posses the following traits. Expected. People expect you to have these things in place, and if you don’t have them, they may think less of your company. Accessible . None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but on some level, these are accessible strategies. Affordable. You won’t have to spend much money on any of these strategies, making them easy to pick up even for tight-budget startups. Valuable . These strategies all offer high potential returns, meaning that the cost for you, if you neglect them, will be significant potential. Time-sensitive. The more time you invest in these strategies, the more powerful they b...

By: Mahmoud Mohamed 1. Video Marketing Video is the rising star in internet marketing, 70% of internet traffic will be driven by videos in 2018. The average click through rate is 184% higher than other digital formats. Leading to increase Video marketing on Facebook and Twitter price. Because people prefer videos, as it create better connection and engagement. The average click through rate is 184% higher than other digital formats. 2. Better SEO SEO and search engines are directly proportional and becoming more intelligent every year.  SEO can differentiate patterns and make stronger prediction. SEO focus on the quality of content, moreover will not focus only on search engines, but also to assistance services like Siri. 3. Mobile Domination Mobile will continue to dominate desktop as search engines will prefer mobile friendly websites. More than 50% of emails are accessed on mobile phones. Therefore, content designed for mobile screens will carry more weight a...

By Gerald Johnson Before we look at setting up Twitter and start driving traffic to our site, we must first understand how authenticity will help. People will generally feel good when words and actions are easy to identify with and brands that are consistent. People will also feel distant if your Twitter feed Is carefully crafted with an artificial image. Meaning, people or your audience want to relate to you, but they cannot if your impression is that of being perfect and everything is fine. Businesses that share and post updates of one perfect second in an otherwise dreary day may make their audience feel disconnected. This is the fear of vulnerability, which can actually help your brand connect with a broader audience (Friedlander). So it is important to be authentic on social media and when it is done correctly and displaying vulnerability, people will fee empathy and connected to it. Although, it still has to be attention-worthy and something people care about (Fried...

Twitter for Your Business: Part 1 of 2 By: Gerald Johnson Getting your name and building a brand is crucial for any business. Although it may seem daunting at first, there is plenty of information available online to assist users. Twitter’s platform is to connect people with their opinions, passions, and let users know what else is happening in the world. This allows people from all over the world to interact with new people and businesses. It can benefit businesses by informing them and keeping them up to date with what is happening in their industry and community in real-time. This also allows businesses to follow and interact with people outside of their personal network and discover new circles that firms never knew existed. Twitter also helps firms build their brand and allows firms to communicate with their followers and potential customers. In today’s social media world Twitter allows companies to communicate with customers which improves the speed and relationship with ...

6 ways IBM Watson super smart artificial intelligence is changing digital marketing By Mahmoud Mohamed                                                                                                            The most advanced levels of computing intelligence is held by IBM, Google, and Amazon. The use of computing intelligence or artificial intelligence(AI) has changed digital marketing and advertising. Computing intelligence are available on any plat...

To Leapfrog or Not to Leapfrog…This is the Question? Scotty Silva, BAS, RRT, RCP Crowd-sourced reviews and independent review sources are now the acceptable standards for researching businesses or any entity that we spend any money on. This has emboldened the public and created avenues for them to write reviews on their experiences and express strong opinions. The ripple effect has been that may people now go to the reviews section for the business or service that they are considering prior to patronizing them. Many consumers utilize the reviews (good or bad) to make what they deem to be an informed decision on whether or not to spend their hard earned money at that business or not. A good or a bad review can make or break a company as the weight that each review carries can result in a highly subjective value judgment from consumers. For many internet savvy businesses, they use the crowd-sourced reviews as an effective marketing tool and even a cleverly worded response to a b...

By: Gerald Johnson “ The attention economy is not growing, which means we have to grab the attention that someone else has today.” – Brent Leary Co-founder, CRM Essentials In today’s fast changing world, it can be difficult to adapt if businesses are not flexible with an online presence. Although, if businesses dig a little deeper they will find that video marketing is very beneficial and use of video content is on the rise. In a digital landscape, many consumers are leaving behind bulky desktops for more efficient smart phones and tablets to search the web and interact with content (Bowman). There are a great number of reasons to start using video marketing along with other marketing strategies such as affiliate programs, social media, email, search engine optimization, and blogging. Video marketing is cheap on costs, easy to implement, and proven to work. Today, YouTube used by many businesses to get their message, product, or service across to large audiences. This...

What Is Search Engine Optimization? By: Gerald Johnson SEO, short for search engine optimization is a marketing discipline that focuses on growing visibility in search engine results. This activity incorporates both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines (Fishkin). For example, SEO can be a librarian for every book in the world or web pages. When someone is looking for a specific book, the SEO knows what is in every book and sends back the best results. Meaning, a user may use Google, Yahoo!, or Bing search engine to find the nearest auto mechanic. After clicking, the search function algorithms sift through data and the results shown are SEO at work. Many businesses strive to be at the top of the search results and make try to create pages that are SEO friendly. Meaning, they understand that words matter, titles, content, links, words in links, and reputation as well. Other than being a top search ...

CHOICES, CHOICES, CHOICES! Scotty Silva, BAS, RRT, RCP Internet Marketing has fundamentally changed the way that business is done across the world. This change has been brought on by numerous factors that we will look at in detail, but the most notable change has been in restoring the power to the consumer rather than the business. Gone are the days that we eagerly waited for the Sears, JC Penney, and yes, Montgomery Ward catalogs to arrive in our mailboxes. Catalog’s that would give the limited options available for the consumer and at a fixed price point, which was usually at a slightly better price than the local mom and pops store could offer. However, it usually meant a call to a regional call center followed by the long trek to the nearest big city to pick up the items. Choices were limited, prices were fixed, and general inconvenience was presumed! Flash forward to 2018 where only a few people make the effort to find a local supplier, refuse to compare, and are willing ...

Mission Statement: MDJG Marketing Group will be a valued partner with small business companies in creating, implementing, and sustaining internet marketing strategies that will elevate their business practices from acceptable to excellent. MDJG will bring established marketing principles that can be incorporated into your current business model with the goal of increasing your revenue by greater than 15% in the first quarter. Vision Statement : Our vision is to collaborate with our small business partners by developing internet marketing strategies that will elevate their potential to the world and beyond.