Facebook Insights...Elevating Your Business from Good to Great!
Face Book Insights…
Elevating Your
Business from Good to Great!
Daniel “Scotty” Silva – NM Highlands University
Competitive advantage is the goal of most companies as they look
for a marketing strategy that will give them the edge in the prospective market
or business. This is an ever evolving pursuit and requires businesses of all
sizes and shapes to constantly be searching for ways to elevate their business
to the next level – whatever that level may be. Facebook Insights may be the
perfect tool as it combines the marketing power and potential of Facebook with
analytic tools that can help to define a marketing strategy and target
potential customers like never before. With a minimal amount of training and
orientation to the Insights platform and a little focused guidance, you can
easily begin using this powerful tool to refine and focus your strategy in a
very effective way!
Many small businesses with limited IT resources may feel initially
intimidated at the prospect of integrating Facebook insights but may be
surprised at how intuitive and relatively easy it is to set-up. At a minimum,
Insights can help you to determine things like; what is the best time of day to
post, the nest day of the week to post, and what type of content is most
popular. (Kissmetrics Blog) On the surface this may seem to be very basic
information but it can be leveraged to maximize your marketing resources and
give you the most effect for the least resource. Insights is easily accessible
and gives you an intuitive dashboard view that allows you to make marketing
decisions quickly and effectively. In fact, gone are the days of navigating
through those very cumbersome spreadsheets that required exhaustive analysis to
make focused decisions and determinations as the data sets in Insights are
presented in easy-to-navigate graphs that are customizable and give you the
most current benchmarking data. (Loomer, 2013) Facebook Insights is easy to
navigate as it presents data and graphs in Tabs that are fully customizable
based on your platform and needs.
Facebook Insights will give you various data points that can help you
to clearly delineate to content and methodology that is having the most amount
of resonance and impact with your customers. Navigating Facebook Insights focuses
on following 10 Tabs; (Lua, 2017)
-
Overview (Shows you the key metrics of your page)
-
Likes (Where your page LIKES come from)
-
Reaches (Informs you about the reach of your Facebook Page)
-
Page Views (Who has viewed which section of your page)
-
Actions on Pages (What people did while they were on your page)
-
Posts (Shows how well your posts are performing)
-
Events (Indicates how successful your event pages are)
-
Videos (How well your videos are performing)
-
People (Who liked, saw, or engaged with your Page)
-
Messages (Gives you response times and analytics)
Facebook Insights provides you with analytics that will allow you
to enhance your marketing strategy by being able to target the market that best
fits your business. It will provide you with the necessary data and information
to tailor your resources in an effective and efficient manner. It will also
enable you to provide a more dynamic strategy that is able to quickly adapt to
changes in the marketing environment. Insights is a tool that no company should
be without as it provides you with invaluable tools that are both easy to use
and easy to easy to maintain. When coupled with an aggressive marketing
strategy, Facebook Insights will take your business to the next level. Your company
will be able to see nearly instantaneous results when you use the Insights
tools to enhance your marketing efforts. Facebook Insights will elevate your
business from good to great and you will reap appreciable benefits when you
learn, adapt, and optimize this great tool!
Kissmetrics Blog – A Beginner’s
Guide to Facebook Insights. Retrieved from: https://blog.kissmetrics.com/guide-to-facebook-insights/
Loomer, Jon (2013,
August 28) Social Media Examiner: How to Use the New Facebook Insights.
Retrieved from: https://www.socialmediaexaminer.com/new-facebook-insights/
Lua, Alfred (2017,
November 3) The Beginner’s Guide to Facebook Insights: How to Use Facebook
Insights and Analytics to Boost Your Social Media Marketing Strategy.
Retrieved from: https://blog.bufferapp.com/facebook-insights/
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