6 ways IBM Watson super smart artificial intelligence is
changing digital marketing
By
Mahmoud Mohamed
The most advanced levels of computing intelligence is held by
IBM, Google, and Amazon. The use of computing intelligence or artificial
intelligence(AI) has changed digital marketing and advertising. Computing
intelligence are available on any platform or tool, and computing engine has
been going high. Consequently, Quantum computing will change digital marketing
and advertising in around five years. And, where is this taking digital
marketing.? There are six advances used to be science fiction but are
coming to reality.
1- Ads that think. Online ads interaction
to set of responses, like animation or video. Personalized promotions have been
ones gathered from a settled arrangement of elements for specific users. Now, Watson
and similar services can tailor Ad content just for you. For instance, Watson
can immediately return custom recipes based on food ingredients you enter an
ad, because it understands how human taste works.
2- The universal availability of
cognitive marketing. Cognitive marketing is a software that helps digital
marketers to think about marketing, and digital marketers are transitioning to
a time when software will do much of the thinking. IDC analyst Gerry Murray and
others have been predicting the arrival of cognitive marketing. Availability of
high-end intelligence means applications and platforms that understand content,
and that understand the consequence and value of its own actions without being
told via rules, are becoming the reality.
3- Related to cognitive marketing,
marketers and advertisers will rely on software tools to indicate what is
important, and what is not, and what to focus on. For instance, Salesforce’s
Einstein layer or Adobe’s Sensei are surfacing those insights, and smaller
platforms like Absolut data or Pegasystems, or how Watson is driving insights
in platforms like Rocket Fuel or Equals 3’s Lucy.
4- High-end understanding of
communications. For instance, machine vision, natural language processing and
translation will finish table stakes. Very sophisticated conversational
interfaces, real-time interpretation of language, understanding of what’s in
still and moving imagery and automated phone calls processing will bring Star
Trek interaction between humans and machines reality.
5- Expert systems on demand. expert
systems resources used to need extensive training and support for use in
special circumstances during the last century. Remote supercomputing made
expert systems available for every need and industry, for example shopping,
mining, and even medicine. Moreover, these expert systems can give higher
determination in deciding the effects of weather or local events on purchasing patterns.
6- It’s all about the data. Data has
been a competitive advantage for some time, as Oracle, Adobe, Salesforce and
many others acquired data managing companies and established data clouds. But
when insights, understanding or highly intelligent agents are available, the
quality and amount of data becomes the key differentiator.
Super-intelligence dramatically raises capabilities of tools and
platforms, but the remote availability levels the playing field. AI built
within platforms may retain advantages of integration and purposefulness, but
universal access changes expectations of how every marketing tool should
operate.
References
Barry Levine on April 17, 2017 at 2:55 pm ,https://martechtoday.com/six-ways-ibm-watson-friends-changing-digital-marketing-197500
Barry Levine on March 17, 2016 at 10:00 am ,https://martechtoday.com/now-entering-age-cognitive-marketing-169117
Barry Levine on June 2, 2016 at 4:34 pm ,https://marketingland.com/ibm-announces-watson-powered-ads-think-179596
Barry Levine on March 17, 2016 at 10:00 am ,https://martechtoday.com/now-entering-age-cognitive-marketing-169117
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